Last week I attended a World Cup warm-up event held by the
Institute of Directors at London’s Hilton hotel.
Also in attendance, to see nine of the 1966 World Cup-winning team bask
in past glories, were Clive Armitage, director of Bite Communications,
along with his client Alison Campbell, public relations manager at
Oracle UK and Stephen Day, City editor of the Express.
A meticulous communications effort was going on behind the scenes. The
IoD’s in-house team, head of media relations Judy Osborn and colleague
Victoria Wotton, had hatched an exclusive deal with the Daily Telegraph
for pictures and coverage of the event. But, while a Telegraph columnist
and snapper were kept busy in the Ballroom, Wotton was fending off other
A reporter from the Times and a Sky TV camera crew were lurking outside
and Wotton was tasked with preventing them from entering the
The work wasn’t over for Osborn however. No sooner had she retreated to
the downstairs bar after lunch than her mobile was besieged with calls
from the world’s press eager to hear what the old boys of ’66 thought of
England’s World Cup chances and the drinking exploits of Paul Gascoigne
and Teddy Sheringham.
Talking of which it seems the team at the IoD could teach Sheringham a
thing or two about late night revelry. Wotton tells me she didn’t arrive
home after the event until 4.30 in the morning.