It’s not often that PR consultants are provided with the
opportunity to personally promote clients live on national television.
However, this was the experience enjoyed by Simon Laird, account manager
at Craigie Taylor International.
The TV channel just happened to be in Fiji but I suppose it still
Laird, whose client Matthew Gloag and Son sponsors the Scotland rugby
team through whisky brand Famous Grouse, was accompanying the team on
tour as the sponsor’s representative when he was asked by Fijian TV to
do a bit of commentating.
Apparently the Fijian equivalent to Des Lynam was having trouble
identifying Scotland players and called on Laird as the only spare Jock
to hand. At half-time Laird was heard to crow: ’I got three mentions for
There was just one hitch. Famous Grouse isn’t sold in Fiji but at least
Laird has prepared the market for its launch. Our heroic plugger is now
in Australia with the Scotland team on the next leg of its tour.
He might even be given the chance to do some more promotion. This time
in a country that does sell the product.