PARIS: Information giant Reuters has appointed Information et
Entreprise to a new retainer-based account handling its French PR.
Hintzy Heymann et Associes and FRI Communication also pitched for the
account, which involves corporate PR and media relations.
This year, Reuters has appointed agencies for the first time in all its
major European centres apart from London: Interel in Belgium, Charles
Barker BSMG in Frankfurt, Trimedia in Zurich and Essect in the
Reuters’ agencies in the UK are Financial Dynamics for financial and
corporate PR, and Gavin Anderson for investor relations.
Marcus Ferrar, corporate relations and marketing communications manager
for Europe the Middle East and Africa, said: ’We have decided we want to
handle our PR and media relations in a more professional way.’