Argyll and Bute Council has appointed PS Public Service, the new
division of Scotland-based PS Communication Consultants, to conduct a
communications audit. PS won the account earlier this month following a
four-way competitive pitch.
The council decided to review its communications after the departure of
one member of its two-strong PR department, PR and marketing manager
Graham Love. Argyll and Bute’s PR is currently being manned by press
officer Fiona Wallace. PS is due to deliver its audit report in August.
The council will then decide whether to continue using an outside PR
agency or rely on its in-house team.
PS Communications set up its public sector arm this month to service its
local authority and health trust clients, which include East Lothian and
North Ayrshire councils. The division is headed by Ian Coldwell, who
joined PS as a director this week from Centrica, the trading arm of
British Gas, where he was community relations manager.
Coldwell said: ’As one of the largest and most sparsely populated areas
of Scotland, Argyll and Bute faces major communications challenges which
we will be helping them to tackle. The twin challenges of the
Government’s ’best value’ programme and budgetary pressures are forcing
councils to review the efficiency of their communications.’