Five star hotel chain Regent International Hotels has appointed
Brighter PR to raise its profile in the UK.
Carlson Hospitality Worldwide acquired the rights to the Regent brand
from Four Seasons in November 1997, and is responsible for marketing the
hotels, while Four Seasons continues to manage them.
Brighter PR has a long-standing relationship with Carlson Hospitality’s
four star hotel chain Radisson Hotels Worldwide. The agency has been
briefed to target the travel trade and consumers, particularly business
travellers, to raise awareness of Regent International and its expansion
There are currently Regent Hotels operating in Hong Kong, Taipei,
Bangkok, Chiang Mai, Jakarta, Kuala Lumpur and Singapore, Sydney and
Hotels under construction include the Regent Mubbai in Bombay and the
Regent Las Vegas.
Carlson Hospitality has plans to double the number of Regent branded
hotels over the next two or three years.