The London TEC Council, which represents the capital’s seven
Training and Enterprise Councils, has chosen Fishburn Hedges to handle
its PR and public affairs.
The agency’s key task will be to emphasise the role London TECs play in
developing the city’s training and skills base, enhancing the capital’s
competitiveness, in its economic development and in tackling social
David Blunkett, Secretary of State for Education and Employment
announced a Government review into the role of training and enterprise
councils in May.
There have been concerns that the system of developing training through
TECs is too bureaucratic, and the organisations have also faced problems
with fraudulent claims.
One of the key issues facing TECs is how to convince the Government that
they can help to deliver parts of its agenda, such as the New Deal job
creation scheme, equal opportunities and life-long learning.
’It is very important that public affairs and PR are integrated,’ said
Fishburn Hedges consultant Victoria Tate. ’We will be targeting the
media and opinion formers with the message that TECs provide key
services to new and small businesses.’
TECs were set up by the Conservative government in 1990 and receive
funding from a number of Government departments, although their primary
source is the Department for Education and Employment.