Leading UK IT consultancy Logica has lost its director of corporate
communications, Tarquin Henderson, who is joining Financial Dynamics as
the agency seeks to boost its technology client base.
Henderson joins as a partner of Financial Dynamics and will sit on the
agency’s corporate board alongside five other directors including head
of corporate division David Lloyd. Hejoined Logica in 1995 following ten
years at PA Consulting where he was head of its communications strategy
Henderson is replaced at Logica by Marc Kampman who is currently
director of marketing communications for Logica BV, Logica’s Dutch
Kampman will oversee Logica’s 15-strong communications team but will be
handed a wider role which also encompasses brand advertising. His title
is director of marketing and communications.
In his new role at Financial Dynamics Henderson has been given the
responsibility of building a team to advise technology clients on
branding, reputation and issues management. This will supplement FD’s
financial PR work for technology clients including ICL and the Sage
Henderson said: ’The technology sector continues to enjoy considerable
success - perhaps most visibly witnessed by the explosive growth of the
new IT services sub-sector on the London Stock Exchange. As companies
grow in size they need to approach the management of their corporate
brand and reputation in a more structured, but dynamic way.’
At Logica, Henderson brought in Ludgate Communications as its first
retained financial agency last year (PR Week, 7 November).
Logica provides software and systems consultancy. It does not use any
other agencies. Its pre-tax profits for the year ended 30 June 1997 were
pounds 28.1 million on a turnover of pounds 338.5 million.