MEDIA: What the Papers say; British rowing gets an attack of the blues

Media attention in the run-up to the event focused on the debate over scholarships awarded to attract the best rowers rather than on predicting the outcome of the race.

Media attention in the run-up to the event focused on the debate over

scholarships awarded to attract the best rowers rather than on

predicting the outcome of the race.



Cambridge received plenty of criticism for ‘buying in’ oarsmen with

‘bursaries’. Ultimately the headlines gave Oxford more prominence and

the ‘dark blues’ won the media race by a length.



The Telegraph’s piece on ‘Little and Large - the Yanks at Oxford’, was

one of several highlighting the non-British aspect of the race. The

question of degree vs sport was not entirely neglected. ‘Their priority

is to get a degree and a good one,’ reasoned the Cambridge coach. He

also defended ‘chequebook rowing’ saying: ‘I think it’s an excellent way

of meeting a financial burden.’



Meanwhile Oxford coach Dan Topolski described payment as ‘an irritant

because it’s taking the boat race perhaps in a direction it shouldn’t

go.’ Maybe the real worry is not transatlantic invasions but the state

of British undergraduate rowing.



Evaluation and analysis by Carma International. Cuttings supplied by

Standard Press Analysts, What the Papers Say’ can also be found at:

http//www.carma.com/carma



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