Computer and video games magazine publisher Future Publishing is
launching a new monthly magazine on 16 May called PlayStation Power to
capitalise on growing interest in Sony’s latest generation of computer
Designed to complement its existing market-leading PlayStation title
Official PlayStation, launched in November last year under licence from
Sony, PlayStation Power will feature reviews, hints and tips. It aims to
be the best buyer’s guide for games on the market.
The 100-page, perfect- bound magazine will have an initial print run of
50,000 and will be aimed at readers aged 15 to 24. It will be edited by
Pete Wilton who is currently editor of Future’s GamesMaster magazine.
PlayStation Power will take the number of PlayStation titles in the
market to six. It will be up against Emap’s PlayStation Plus, IDG’s PFX
Pro and Paragon’s Play.
Future’s latest launch follows a round of disappointing sales figures
for its other 20 computing division magazines. Only three titles
recorded year-on-year increases for the second half of 1995. Sales of
GamesMaster were down nearly 47 per cent year-on-year for the second
half of 1995 to 32,110.
The first three-month publisher’s audit figure for Official PlayStation
shows that it is selling just under 50,000 copies a month.