MEDIA: Future powers up PlayStation

Computer and video games magazine publisher Future Publishing is launching a new monthly magazine on 16 May called PlayStation Power to capitalise on growing interest in Sony’s latest generation of computer games.

Computer and video games magazine publisher Future Publishing is

launching a new monthly magazine on 16 May called PlayStation Power to

capitalise on growing interest in Sony’s latest generation of computer

games.



Designed to complement its existing market-leading PlayStation title

Official PlayStation, launched in November last year under licence from

Sony, PlayStation Power will feature reviews, hints and tips. It aims to

be the best buyer’s guide for games on the market.



The 100-page, perfect- bound magazine will have an initial print run of

50,000 and will be aimed at readers aged 15 to 24. It will be edited by

Pete Wilton who is currently editor of Future’s GamesMaster magazine.



PlayStation Power will take the number of PlayStation titles in the

market to six. It will be up against Emap’s PlayStation Plus, IDG’s PFX

Pro and Paragon’s Play.



Future’s latest launch follows a round of disappointing sales figures

for its other 20 computing division magazines. Only three titles

recorded year-on-year increases for the second half of 1995. Sales of

GamesMaster were down nearly 47 per cent year-on-year for the second

half of 1995 to 32,110.



The first three-month publisher’s audit figure for Official PlayStation

shows that it is selling just under 50,000 copies a month.



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