PARIS: PR loses Bellescize’s silken touch
Jean Baptiste de Bellescize, chairman of Shandwick subsidiary Bellescize
et Associes, has quit the public relations industry to become president
of silk manufacturing firm Tassinari et Chatel, of which he owns 67 per
cent. Bellescize founded his PR agency in 1976 and sold it to Shandwick
in 1988. The firm, which has adopted the Shandwick brand name, is now
headed by managing director Gail Lavielle. ‘I am an entrepreneur, not a
manager, and I needed an adventure to refresh myself,’ said Bellescize.
STOCKHOLM: Bergstrom lands BA account
British Airways has ended its ten year relationship with KREAB and
appointed Jerry Bergstrom as its retained PR consultancy in Sweden. The
appointment, confirmed last week, ends a review which saw six agencies
pitch for the business. Reporting to Bernd Wietfeld, BA’s public affairs
manager for northern and eastern Europe, Jerry Bergstrom will promote
the airline to business and leisure travellers through a programme of
WARSAW: Philips appoints Euro RSCG
Euro RSCG has been hired by Dutch electronics giant Philips to run its
press centre in Poland. Reporting to incoming general manager Zbigniew
Zduleczny, the agency will also organise press conferences and handle
internal communications for Philips’ 6,000 employees at its four
factories in the country.
ESSEN: Walther replaces Kocks at Ruhrgas
Ruhrgas, Germany’s largest gas supplier, has picked Klaus Walther as its
new director of corporate communications. He joins the company in July,
replacing Klaus Kocks who is leaving to become general manager for
corporate communications at insurance firm Gerling. Walther was
previously Washington correspondent for television channel ZDF and a
political correspondent in Bonn before that.
MILAN: Brondolo leaves banking for C&W
Max Brondolo, marketing manager for Citibank’s private banking arm, has
joined Cohn and Wolfe as an account director. Brondolo, who co-ordinated
the division’s advertising, direct marketing and public relations
activities in Italy for two years, will lead C&W’s Visa International
account and work for two animal food and healthcare clients.
PARIS: Renard clicks with Logitech range
Sophie Renard Relations Publiques, headed by president Sophie Renard,
has won a FFr300,000 (pounds 40,000) account from computer equipment
manufacturer Logitech. The agency will promote the company’s scanners,
joysticks and computer mouse range to consumers, stressing their ‘user
BRUSSELS: Ine Marien delivers for DHL
Courier firm DHL International has taken on Ine Marien and Partners to
handle its public relations in Belgium. In addition to promoting DHL’s
package and document delivery services the agency will help reposition
the company as a logistical resource for corporate clients by
highlighting its mailroom and warehouse facilities. The business-to-
business brief will focus on a campaign of events and press relations.
Local agency Counsellors in PR previously held the account.
edited by John-Pierre Joyce