PARIS: PR loses Bellescize’s silken touch

PARIS: PR loses Bellescize’s silken touch

Jean Baptiste de Bellescize, chairman of Shandwick subsidiary Bellescize

et Associes, has quit the public relations industry to become president

of silk manufacturing firm Tassinari et Chatel, of which he owns 67 per

cent. Bellescize founded his PR agency in 1976 and sold it to Shandwick

in 1988. The firm, which has adopted the Shandwick brand name, is now

headed by managing director Gail Lavielle. ‘I am an entrepreneur, not a

manager, and I needed an adventure to refresh myself,’ said Bellescize.

STOCKHOLM: Bergstrom lands BA account

British Airways has ended its ten year relationship with KREAB and

appointed Jerry Bergstrom as its retained PR consultancy in Sweden. The

appointment, confirmed last week, ends a review which saw six agencies

pitch for the business. Reporting to Bernd Wietfeld, BA’s public affairs

manager for northern and eastern Europe, Jerry Bergstrom will promote

the airline to business and leisure travellers through a programme of

media relations.

WARSAW: Philips appoints Euro RSCG

Euro RSCG has been hired by Dutch electronics giant Philips to run its

press centre in Poland. Reporting to incoming general manager Zbigniew

Zduleczny, the agency will also organise press conferences and handle

internal communications for Philips’ 6,000 employees at its four

factories in the country.

ESSEN: Walther replaces Kocks at Ruhrgas

Ruhrgas, Germany’s largest gas supplier, has picked Klaus Walther as its

new director of corporate communications. He joins the company in July,

replacing Klaus Kocks who is leaving to become general manager for

corporate communications at insurance firm Gerling. Walther was

previously Washington correspondent for television channel ZDF and a

political correspondent in Bonn before that.

MILAN: Brondolo leaves banking for C&W

Max Brondolo, marketing manager for Citibank’s private banking arm, has

joined Cohn and Wolfe as an account director. Brondolo, who co-ordinated

the division’s advertising, direct marketing and public relations

activities in Italy for two years, will lead C&W’s Visa International

account and work for two animal food and healthcare clients.

PARIS: Renard clicks with Logitech range

Sophie Renard Relations Publiques, headed by president Sophie Renard,

has won a FFr300,000 (pounds 40,000) account from computer equipment

manufacturer Logitech. The agency will promote the company’s scanners,

joysticks and computer mouse range to consumers, stressing their ‘user

friendly’ qualities.

BRUSSELS: Ine Marien delivers for DHL

Courier firm DHL International has taken on Ine Marien and Partners to

handle its public relations in Belgium. In addition to promoting DHL’s

package and document delivery services the agency will help reposition

the company as a logistical resource for corporate clients by

highlighting its mailroom and warehouse facilities. The business-to-

business brief will focus on a campaign of events and press relations.

Local agency Counsellors in PR previously held the account.

edited by John-Pierre Joyce

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