NEWS: Whitton leaves STV for move to Media House

David Whitton, head of public affairs at ITV station Scottish Television, has quit to join Glasgow PR agency Media House.

David Whitton, head of public affairs at ITV station Scottish

Television, has quit to join Glasgow PR agency Media House.



The switch follows persistent speculation that STV, along with other

medium-ranking ITV companies, could soon fall prey to a larger ITV or a

newspaper group south of the Border through a merger or hostile

takeover.



But Whitton denied his move was prompted by long-term fears over the

future of STV’s corporate independence as restrictions on cross-media

ownership are relaxed.



‘It was the kind of offer that was difficult to turn down,’ said

Whitton. ‘It’s nothing to do with the current state of the TV industry,

and nothing to do with speculation about takeovers. I would have been

happy to help STV defend or run a takeover deal, but the offer came at

this time.’



Whitton, who led a six- strong PR and public affairs team at STV for two

years, will join Media House as director of corporate and financial PR.

He confirmed the appointment should eventually lead to some element of

equity stake in the firm.



Media House chief Jack Irvine was a former colleague of Whitton’s at the

Daily Record, where Whitton was industrial editor. Irvine said the

appointment was aimed at strengthening the agency’s appeal to ‘Scottish

plcs who are becoming increasingly irritated by the shoddy service they

are receiving from London-based agencies.’



Media House has also hired Diane Duncan as director of marketing and

business development. She was formerly business development manager at

rented homes specialists Quality Street and also has experience in

financial services marketing.



It is unclear how and when Whitton will be replaced at STV but the

broadcaster has a tradition of recruiting its top PR executive from in-

house.



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