NEWS: MCM tunes in to cable TV boom

MacLaurin Communication and Media is capitalising on the cable and satellite industry boom with a raft of new account wins - worth a total of pounds 120,000 in fees.

MacLaurin Communication and Media is capitalising on the cable and

satellite industry boom with a raft of new account wins - worth a total

of pounds 120,000 in fees.



UK Gold and UK Living, Irish station Tara TV and US import The Weather

Channel have all signed up with the agency in the last two weeks. MCM

beat four others to win the PR business for archive satellite and cable

station UK Gold and its sister lifestyle channel UK Living. The

channel’s marketers are keen to steal a march on Granada Sky

Broadcasting’s autumn launch of eight new channels.



MCM is formulating a national newspaper and media trade press campaign

for UK Gold to run alongside its nostalgic 1970s-style ad campaign.



United International Holdings Programming, owners of Tara TV which is

aimed at England’s Irish community, has also signed up MCM ready for a

late summer launch.



The campaign is designed to get cable operators to take on the station,

which boasts pounds 120 million worth of programming from Ireland’s

state-owned TV company RTE.



MCM’s third assignment is a broadsheet and trade press push for the UK

launch of 24-hour station The Weather Channel - one of the five most

popular channels in the US.



‘I see cable as a major growth area for the PR industry,’ said MCM

managing director Brian MacLaurin.



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