NEWS: Toshiba reviews copier PR

Toshiba’s fax and photocopier division is seeing four PR agencies as part of an across-the-board marketing review.

Toshiba’s fax and photocopier division is seeing four PR agencies as

part of an across-the-board marketing review.



The Weybridge-based division is due to see incumbent firm, JSGL

Partnership, formerly Sweetman-Grant, and three other selected agencies

later this month.



London-based PR agency JSGL has held the business, which includes media

relations and press office support, for six years.



Vicky Burr, of the division’s marketing department, said the move

reflected a new company policy of reviewing all suppliers every three

years and that a similar exercise, with both its direct mail and

advertising agencies, had led to the re-appointment of incumbent firms.

However, she stressed that the PR review was not a mere formality.



She said: ‘It is not necessarily going to be a case of just carrying on

with the way things have always been or, alternatively, automatically

throwing out the old agency. We are keeping an open mind.’ Burr added

that a decision was likely by the middle of May.



JSGL is one of several PR agencies working on Toshiba’s UK PR activity.

These include Nelson Bostock Communications, which works for its

consumer division, on such products as television and VCRs, and Argyll

PR, which was hired last year by Toshiba’s office automation division to

promote its PCs.



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