NEWS: Roche Products consolidates PR

Pharmaceutical giant Roche Products has consolidated PR for its entire portfolio of prescription brands into healthcare specialist KWT Network - in a move estimated to be worth more than pounds 100,000 in fees to the agency.

Pharmaceutical giant Roche Products has consolidated PR for its entire

portfolio of prescription brands into healthcare specialist KWT Network

- in a move estimated to be worth more than pounds 100,000 in fees to

the agency.



The UK subsidiary of Swiss company Hoffman La Roche ended contracts with

individual agencies to hand the business to KWT Network last week.



The PR firm’s six staff will handle product PR across a range of areas

including cardiology, respiratory and anti-virals, which houses the

company’s Aids products. KWT has worked for Roche for two years on the

anti-malaria product Lariam and the launch of Aids drug Hivid.



Roche Products communications manager Janine Baker said contracts with

the division’s other PR agencies had been ‘gradually eroded’ to make way

for a single agency.



She said the aim of the consolidation was to ‘build a family’ with an

atmosphere of ‘trust and familiarity’ between KWT Network, her division

of two and Roche’s 15-strong team of product managers.



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