Booming Internet software company Netscape confirmed this week it has
had talks with two PR firms to see what was ‘out there’ but said it is
not seeking to replace its UK agency, Marbles.
Lauren Thorpe, Netscape’s European PR and events manager, confirmed that
the company, which hired Marbles seven months ago, had recently seen
Infopress and another unnamed agency.
However, she said that the meetings reflected a desire to see what was
‘out there’ rather than a wish to replace Marbles. Thorpe said the
company had met Infopress because, as the UK PR affiliate of the IPREX
network, of which its recently recruited French agency, Le Public
Systeme, is also a member, it was ‘good sense’ to meet them.
‘Our internal structure is growing and changing and it is possible that,
in future, our external needs will also change,’ she said.
‘Marbles have done a very good job for us: we are not putting them in
question as our UK agency. As our structure changes there may be an
eventual question of whether their structure fits in with ours. However,
we may decide they remain right for us.’