Two Virgin staff have been drafted in to top communications jobs, and
the public affairs director’s post has been abolished, in a
restructuring of the marketing department at Eurostar operator European
The move follows the hand-over of European Passenger Services to the
London and Continental Railways consortium, which includes Virgin, as
part of its contract to build and run the high speed Channel Tunnel rail
Under the new structure Mark Furlong has become marketing director, with
responsibility for public relations, advertising and marketing. Furlong,
30, spent the last two years working on the bid, before which he was
marketing manager with Virgin Atlantic Airways.
Another Virgin Atlantic employee Debra Aspin, 36, will head up the
eight-strong PR team. Aspin, who is currently a senior press officer,
has been with the airline for six years.
Their appointments coincide with the departure of Peter Kendall, EPS
director of public affairs. Furlong said that the post was one of three
directorships that had been cut following a streamlining of the EPS
board. He added that there were no plans to recruit a PR agency as
activity would be carried out in-house.
The EPS consortium also includes National Express, Ove Arup, Bechtel,
SBC Warburg and Halcrow.