On-line service provider Planet Internet is planning to add to its PR
muscle with the appointment of a second, consumer-focused, agency.
The Dutch-owned venture, part of Dutch post and telecoms group KPN,
recruited existing agency Larkspur to handle its launch last November
into the burgeoning home-access Internet market.
But the company is understood to have invited three other agencies to
pitch last week to handle a more youth and consumer-focused drive.
Both Lynne Franks and Cohn and Wolfe are known to be in the chase, while
Freud Communications is also thought to be competing.
A spokeswoman for Planet Internet confirmed that it was talking to a
number of agencies but declined to confirm that a PR brief was up for
However, Larkspur confirmed that another PR firm was expected to join
the Planet Internet roster to concentrate on non-technical consumer
John O’Sullivan, marketing director at Planet Internet, was unavailable
for comment, but confirmed to PR Week last November that he expected to
commit a total of pounds 100,000 or more to public relations for the on-
line brand in its first year.