NEWS: On-line provider Planet Internet in agency talks

On-line service provider Planet Internet is planning to add to its PR muscle with the appointment of a second, consumer-focused, agency.

On-line service provider Planet Internet is planning to add to its PR

muscle with the appointment of a second, consumer-focused, agency.



The Dutch-owned venture, part of Dutch post and telecoms group KPN,

recruited existing agency Larkspur to handle its launch last November

into the burgeoning home-access Internet market.



But the company is understood to have invited three other agencies to

pitch last week to handle a more youth and consumer-focused drive.



Both Lynne Franks and Cohn and Wolfe are known to be in the chase, while

Freud Communications is also thought to be competing.



A spokeswoman for Planet Internet confirmed that it was talking to a

number of agencies but declined to confirm that a PR brief was up for

grabs.



However, Larkspur confirmed that another PR firm was expected to join

the Planet Internet roster to concentrate on non-technical consumer

press.



John O’Sullivan, marketing director at Planet Internet, was unavailable

for comment, but confirmed to PR Week last November that he expected to

commit a total of pounds 100,000 or more to public relations for the on-

line brand in its first year.



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