NEWS: Red Group global ‘superagency’ plans come adrift

Plans to forge a corporate publications superagency with the takeover of one of the UK’s top agencies have hit the rocks with the news that the Red Group’s acquisition of Barkers Trident Communications has been abandoned.

Plans to forge a corporate publications superagency with the takeover of

one of the UK’s top agencies have hit the rocks with the news that the

Red Group’s acquisition of Barkers Trident Communications has been

abandoned.



The multi-million pound takeover was part of a plan by the Red Group to

build a global communications agency. The planned outfit was to include

the Red Group’s American wing TPC.



Insiders suggest that the deal foundered partly because Barkers Trident,

whose clients include BT, Shell and BP, became impatient at the slow

speed at which it was progressing. Another sticking point is thought to

have been the price. A new publishing contract with the Metropolitan

Police, thought to be worth in excess of pounds 250,000 is thought to

have pushed up the agency’s view of its value.



Christine Connor, a Red Group director, stressed that the Red Group

still intended to forge a global company. She said: ‘We need a company

with a similar client base to that of Barkers Trident.’



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