The Health Education Authority, now forced to compete for Government
contracts against private sector agencies, has won three pieces of
business with a total pounds 1.8 million budget from The Department of
The authority heard this week it is to handle a joint campaign with the
Family Planning Association for the prevention of unplanned pregnancies
- one of seven health promotion tenders advertised last October.
The programme, won without a pitch, has a budget of pounds 600,000, of
which pounds 450,000 is allocated for an advertising campaign with the
rest being used for a PR drive to raise awareness of emergency
contraception among women.
The HEA also beat off competition from more than 54 ‘health promotion
experts’ to hold the contract for ‘Health at work in the NHS’ - a
programme designed to promote the health of staff at the NHS, Europe’s
The pounds 900,000 budget for the next two years of the campaign - which
the HEA has handled for three years - will go towards research, stress
consultancy and training and conferences.
The third account, won last week, is a two-year pounds 300,000 drive to
improve the working conditions of small business in an effort to cut
down on sick leave. The campaign, prompted by CBI recommendations will
involve the development of regional centres to provide advice to
companies with between 10 and 200 employees.
The HEA, whose annual pounds 36 million grant was withdrawn by the
Department of Health last December, is also waiting to hear if it has
won a contract to promote adolescent health.