NEWS: Future healthy for HEA with three DoH account wins

The Health Education Authority, now forced to compete for Government contracts against private sector agencies, has won three pieces of business with a total pounds 1.8 million budget from The Department of Health.

The Health Education Authority, now forced to compete for Government

contracts against private sector agencies, has won three pieces of

business with a total pounds 1.8 million budget from The Department of

Health.



The authority heard this week it is to handle a joint campaign with the

Family Planning Association for the prevention of unplanned pregnancies

- one of seven health promotion tenders advertised last October.



The programme, won without a pitch, has a budget of pounds 600,000, of

which pounds 450,000 is allocated for an advertising campaign with the

rest being used for a PR drive to raise awareness of emergency

contraception among women.



The HEA also beat off competition from more than 54 ‘health promotion

experts’ to hold the contract for ‘Health at work in the NHS’ - a

programme designed to promote the health of staff at the NHS, Europe’s

largest employer.



The pounds 900,000 budget for the next two years of the campaign - which

the HEA has handled for three years - will go towards research, stress

consultancy and training and conferences.



The third account, won last week, is a two-year pounds 300,000 drive to

improve the working conditions of small business in an effort to cut

down on sick leave. The campaign, prompted by CBI recommendations will

involve the development of regional centres to provide advice to

companies with between 10 and 200 employees.



The HEA, whose annual pounds 36 million grant was withdrawn by the

Department of Health last December, is also waiting to hear if it has

won a contract to promote adolescent health.



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