NEWS: Lowe Bell gives electoral advice to Yeltsin

Russian president Boris Yeltsin is believed to have drafted in Tory PR guru Sir Tim Bell and his agency Lowe Bell Consultants to boost his chances of winning in June’s presidential elections.

Russian president Boris Yeltsin is believed to have drafted in Tory PR

guru Sir Tim Bell and his agency Lowe Bell Consultants to boost his

chances of winning in June’s presidential elections.



The assignment follows on from Lowe Bell’s work with prime minister

Viktor Chernomyrdin’s Our Home is Russia party during the parliamentary

elections last December. Despite spending more than dollars 1 million on

advertising, Chernomyrdin’s party managed to alienate ordinary voters

and it was routed at the polls by the Communist party, which did not

spend a penny but relied on its massive grass roots infrastructure.



It has been suggested that this time Lowe Bell will have more direct

input into the presidential campaign and is likely to have several

people stationed in Moscow for the duration. Bell himself is thought to

have been the brains behind last weekend’s Russian TV special in which

Yeltsin’s wife, Naina, revealed details of their home life.



The programme was produced by commercial TV station NTV - a Lowe Bell

client - whose president Igor Mal-ashenkowas recently appointed as head

of information for the Yeltsin campaign.



Recent polls show Yeltsin trailing Communist leader Gennady Zyuganov but

his supporters hope to woo voters by presenting Yeltsin as a statesman

and the only one with any experience of running a country. If it looks

as if he may lose, he has another option: call off the elections

altogether.



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