Don’t try this at home. Harvard PR started promoting the stranger
side of human behaviour this week.
John Brown Publishing hired the agency to promote Fortean Times
magazine’s annual gathering, the Fortean Times Unconvention. The
magazine is the UK’s leading authority on matters of the
A recent story covered by the magazine involved an Indian yogi master,
who, by burying his head in the sand, managed to slow his heartbeat down
to two beats per minute.
At the convention, students and scientists specialising in the weird and
wonderful gather to discuss their most recent studies of the world’s
Harvard’s brief is to raise awareness of the magazine among 18-to
25-year-olds in the UK and the agency is targeting broadcast media
opportunities with the likes of The Big Breakfast, Live TV, This Morning
and BBC local and regional news.
Highlights of this year’s convention, which runs over the weekend of
23-24 April, will include lectures on the art of monster hunting and
recent alien abductions.
Harvard account director Fraser Butters said: ’My team were born to run
an account like this - they are the strangest bunch of individuals I
have ever met.’