DIARY: Harvard PR delves into the stranger side of life

Don’t try this at home. Harvard PR started promoting the stranger side of human behaviour this week.

Don’t try this at home. Harvard PR started promoting the stranger

side of human behaviour this week.



John Brown Publishing hired the agency to promote Fortean Times

magazine’s annual gathering, the Fortean Times Unconvention. The

magazine is the UK’s leading authority on matters of the

preternatural.



A recent story covered by the magazine involved an Indian yogi master,

who, by burying his head in the sand, managed to slow his heartbeat down

to two beats per minute.



At the convention, students and scientists specialising in the weird and

wonderful gather to discuss their most recent studies of the world’s

strangest phenomena.



Harvard’s brief is to raise awareness of the magazine among 18-to

25-year-olds in the UK and the agency is targeting broadcast media

opportunities with the likes of The Big Breakfast, Live TV, This Morning

and BBC local and regional news.



Highlights of this year’s convention, which runs over the weekend of

23-24 April, will include lectures on the art of monster hunting and

recent alien abductions.



Harvard account director Fraser Butters said: ’My team were born to run

an account like this - they are the strangest bunch of individuals I

have ever met.’



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in