DIARY: PBA’s impersonal approach to graduate reject

PR Week has devoted many a column inch to PR companies bemoaning the difficulty in recruiting high calibre graduates, drawing particular attention to the less than literate application letters dropping into their in-trays.

PR Week has devoted many a column inch to PR companies bemoaning

the difficulty in recruiting high calibre graduates, drawing particular

attention to the less than literate application letters dropping into

their in-trays.



However, it appears the employers themselves do not always demonstrate

the mastery of English they expect from prospective candidates.



Mike Newton, an Oxford graduate, applied for a position with Pierre

Braude Associates and was surprised to find his rejection letter began

with the following statement: ’I enjoyed meeting you on xxxx when you

visited us for an interview here at PBA’.



We can only assume that with the millennium approaching, PBA have

adopted an esoteric system of time and date measurement. Newton has

since found employment as a graduate trainee account executive with

Lewis.



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