Lobbyists may have raised a slightly disdainful eyebrow at APCO’s
fluffy PR stunt for Thames Water last week.
None more so than APCO’s own Liam McArthur, who was responsible for
organising the catapulting of more than 60 giant plastic ducks off
Westminster bridge - an event designed to draw attention to the efforts
their client, Thames Water, has made to clean up London’s great
Thames has ploughed pounds 950 million into the decontamination of the
river over the last five years and claims it is now the cleanest
metropolitan river in the world. The ducks were set free to mark the
return of wildlife to the Thames.
The event was in fact a race, the winning ducks raising money for local
For McArthur, who moved to London from APCO’s Brussels office last
autumn, the stunt was an unsettling change from his usual duties.
In Brussels, McArthur spent his time following the passage of directives
through the European Commission and Parliament. ’I developed a
reputation for getting a bit frustrated with the fluffy side of
communications, he said. ’This was divine justice.’