DIARY: Thames Water proves it won’t duck the key environmental issues

Lobbyists may have raised a slightly disdainful eyebrow at APCO’s fluffy PR stunt for Thames Water last week.

Lobbyists may have raised a slightly disdainful eyebrow at APCO’s

fluffy PR stunt for Thames Water last week.



None more so than APCO’s own Liam McArthur, who was responsible for

organising the catapulting of more than 60 giant plastic ducks off

Westminster bridge - an event designed to draw attention to the efforts

their client, Thames Water, has made to clean up London’s great

waterway.



Thames has ploughed pounds 950 million into the decontamination of the

river over the last five years and claims it is now the cleanest

metropolitan river in the world. The ducks were set free to mark the

return of wildlife to the Thames.



The event was in fact a race, the winning ducks raising money for local

charities.



For McArthur, who moved to London from APCO’s Brussels office last

autumn, the stunt was an unsettling change from his usual duties.



In Brussels, McArthur spent his time following the passage of directives

through the European Commission and Parliament. ’I developed a

reputation for getting a bit frustrated with the fluffy side of

communications, he said. ’This was divine justice.’



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