MEDIA: What The Papers Say: Bank of Scotland mixes business with God

The Bank of Scotland (BoS) revealed its strategy for a new partnership in the US to the press, taking credit for steadily increasing its market share. The link between the BoS and ex-evangelist Dr Pat Robertson prompted some ’holy’ puns headlines. But the press also noted its success with phone and specialist banking and explained that these types of personal finance had yet to reach the US.

The Bank of Scotland (BoS) revealed its strategy for a new

partnership in the US to the press, taking credit for steadily

increasing its market share. The link between the BoS and ex-evangelist

Dr Pat Robertson prompted some ’holy’ puns headlines. But the press also

noted its success with phone and specialist banking and explained that

these types of personal finance had yet to reach the US.



The BoS CEO said: ’I don’t see why business and religion don’t mix’.

Analysts and competitors applauded the business sense but ethical

questions spilled over. It was not just the antipathy of the ’pink

pound’ (Sunday Telegraph 7/3/99) but doubt about Dr Robertson’s own past

business record.



As one analyst noted, the market segments targeted are God-fearing

Americans with a good credit history. The only problem is that the Bank

of Scotland risks alienating people who do not share Pat Robertson’s

views.



The question is whether in the longer-term, the connection between the

New Foundation Bank and the Bank of Scotland is remembered.



Evaluation and analysis by CARMA International. Cuttings supplied by the

Broadcast Monitoring Company. ’What The Papers Say’ can be found at:

www.carma.com



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