BORDER LINES: PRAGUE - Herald to promote Compaq diversity

Leading PC manufacturer, Compaq, has appointed Herald Communications to handle its corporate and product PR in the Czech Republic after a five-way pitch. The appointment comes as part of the internal restructuring which followed Compaq’s takeover of IT company Digital in July last year. Herald Eastern Europe managing director Sarka Klofacova said Herald’s task would involve alerting customers to the fact that Compaq is no longer just a PC company, but that it now also provides internet systems and software.

Leading PC manufacturer, Compaq, has appointed Herald

Communications to handle its corporate and product PR in the Czech

Republic after a five-way pitch. The appointment comes as part of the

internal restructuring which followed Compaq’s takeover of IT company

Digital in July last year. Herald Eastern Europe managing director Sarka

Klofacova said Herald’s task would involve alerting customers to the

fact that Compaq is no longer just a PC company, but that it now also

provides internet systems and software.



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