Leading Swedish construction firm NCC has handed its media
relations account to an agency set up last month by three senior
consultants from one of the country’s largest agencies, Jerry Bergstrom.
The new agency, temporarily called Hoghuset 221, was set up by Jon
Goransson, Anders Karlstron and Kritsofer Nilsson from Jerry Bergstrom,
and freelance media consultant Fabien as Petersens, who is chief
executive of the new firm. Sweden’s third largest telecoms operator,
Telenordia, has already moved its account from Jerry Bergstrom to
Hoghuset. ’We will specialise in media relations and communications
training for senior executives in large companies,’ said as Petersens.