ESSEN: Coca-Cola’s German office has appointed Klaus Hillebrand,
press and PR head at Germany’s largest PR agency, Kohtes and Klewes, as
external affairs director.
Based in Essen, Hillebrand will be in charge of 15 people working on
media relations, corporate affairs, government relations and consumer
affairs. He will report to divisional president John Sechi. Hillebrand
replaces Bernd Hader, who retires on 1 April having been in the position
for 35 years.
Hillebrand’s main task will be to lobby the government over
controversial environmental issues, including packaging recycling. He
will also be responsible for internal communications to the company’s
Hillebrand had previously worked at K&K’s Bonn office for three
He was responsible for a number of major clients, there including
Coca-Cola. He joined K&K as managing director in 1996 and oversaw
development of the press and media relations side of the agency’s
Hillebrand has previously worked for Coca-Cola, as media relations
manager in Essen from 1988 to 1989.