INTERNATIONAL: Boeing takes steps to strengthen its PR link

SEATTLE: The Boeing Company has appointed Judith Muhlberg, previously public affairs director with Ford Motors, to head the communications department at the company’s Seattle headquarters.

SEATTLE: The Boeing Company has appointed Judith Muhlberg,

previously public affairs director with Ford Motors, to head the

communications department at the company’s Seattle headquarters.



She replaces Larry Bishop, who is retiring. His job also included

handling investor relations, but this will now be handled by Boeing

investor relations director Paul Gifford, rather than Muhlberg.



Muhlberg, 46, who had been with Ford for 22 years, will report directly

to the chairman, Philip Condit, and oversee communications for the

company’s three main businesses - commercial airplanes, military

airplanes and space and communications.



Her main role will be handling corporate communications for the company

offices, from which the chairman and chief financial officer work, but

she will also have indirect responsibility for business areas. As

vice-president communications, she will have around two dozen staff in

her immediate department.



Mulhberg said: ’I am joining Boeing from an industry where technology,

communications and global market forces drive results. All the same

parameters are at play in the aerospace industry.’



Boeing is understood to have recruited Muhlberg chiefly for her

strategic planning abilities, international perspective and experience

of change management initiatives at Ford.



She also has top level Washington experience, having worked in the White

House during the Ford administration. She initially worked for White

House communications director David Gergen and then as an aide to two

chiefs of staff.



Ford Motors has yet to replace Muhlberg.



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