London campus drums up interest

The University of East London has hired Communications Management and lobbying firm GJW to promote its new pounds 40 million campus in the Docklands, which is to open in September.

The University of East London has hired Communications Management

and lobbying firm GJW to promote its new pounds 40 million campus in the

Docklands, which is to open in September.



Work starts on the pounds 60,000 budget business-to-business, public

affairs and community relations account this week.



The business was won following a pitch which included Bell Pottinger and

Hill and Knowlton. The programme will support the repositioning of the

university as a major educational body in the capital. ’The brief is to

develop the university’s reputation among the local community and local

businesses,’ said Communications Management account director Justin

Shaw.



A crucial part of the campaign is to promote the campus’ business

centre, the Thames Gateway Technology Centre, which will provide

services to businesses and educational departments.



University of East London head of communication and publicity Christine

Hodgson said: ’We aim to raise the profile and visibility of the

university as a whole, to reposition it as significant in the eyes of

decision makers, and to support student recruitment.’



She added that the brief includes emphasising the importance the

university plays in the regeneration of London’s Docklands.



The university currently has 12,000 students. It expects that figure to

rise to around 15,000 by 2005.



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