The Greek government is seeing pitches from seven consortia of
companies briefed to promote its business image in the US and Europe,
including the UK.
The government is keen to promote Greece’s position as a strategic
economic European base with strong links to the Balkans, as it is poised
to join the EMU in 2001.
The Greek ministry of press want the winning consortia to have an office
to liaise with in Athens, although the campaign could be run from
another country.
The target audience for the pounds 2.5 million corporate PR and
advertising campaign will be politicians and opinion formers across
Europe and the US.
Media, including TV, radio and national press, will be targeted as a
central part of the campaign. ’What we are after at this stage is to
progress the image of modern Greece in terms of its position within the
family of the European Union,’ said Dr Nicholas Papadakis, press
councillor at the Greek Embassy in London.
The consortia consist of US and European advertising and PR companies.
They include: Mass-Shandwick, Epifania-Ruder Finn, Alector-PROI, Ketchum
and Olympic DDB, Fleishman-Hillard and BBDO, Young and Rubicam and
Burson-Marsteller, as well as Leo Burnett and Edelman PR Worldwide.
The decision over which consortia to employ will be taken by the end of
this month.
