The Argyll Consultancies has merged its two PR arms Arrow and
Abacus. The new company, Kaizo, opens this week with 30 clients and an
annual turnover of pounds 2.7 million.
Ken Deeks, Arrow MD, has become managing director of the merged
operation, while his opposite number at Abacus, Sally Costerton, has
become client services director of Kaizo.
Bracknell-based Arrow specialised in brand and communications
strategies, mainly for IT clients, while London-based Abacus
concentrated on hi-tech PR.
There will be no redundancies as a result of the merger and Kaizo will
continue to operate from two locations. Its market research arm, Aspect
International Consulting, will continue as a separate entity. Kaizo has
50 staff, of which 38 are consultants.
Clients include Cable and Wireless, 3Com, Hitachi, Wyse Technology,
Denplan and Access 24.
Arrow and Abacus were run as distinct units to promote entrepreneurship
and a feeling of ownership for the staff. The move to merge was prompted
by clients’ needs for a wider variety of skills and services, Deeks
The name ’Kaizo’ comes from the Japanese for continuous change and