Argyll merges its PR arms to best suit client needs

The Argyll Consultancies has merged its two PR arms Arrow and Abacus. The new company, Kaizo, opens this week with 30 clients and an annual turnover of pounds 2.7 million.

The Argyll Consultancies has merged its two PR arms Arrow and

Abacus. The new company, Kaizo, opens this week with 30 clients and an

annual turnover of pounds 2.7 million.



Ken Deeks, Arrow MD, has become managing director of the merged

operation, while his opposite number at Abacus, Sally Costerton, has

become client services director of Kaizo.



Bracknell-based Arrow specialised in brand and communications

strategies, mainly for IT clients, while London-based Abacus

concentrated on hi-tech PR.



There will be no redundancies as a result of the merger and Kaizo will

continue to operate from two locations. Its market research arm, Aspect

International Consulting, will continue as a separate entity. Kaizo has

50 staff, of which 38 are consultants.



Clients include Cable and Wireless, 3Com, Hitachi, Wyse Technology,

Denplan and Access 24.



Arrow and Abacus were run as distinct units to promote entrepreneurship

and a feeling of ownership for the staff. The move to merge was prompted

by clients’ needs for a wider variety of skills and services, Deeks

said.



The name ’Kaizo’ comes from the Japanese for continuous change and

improvement.



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