Grayling gains a financial hold with Hudson Sandler

Top ten PR consultancy Grayling Group has entered into a strategic partnership with financial PR specialist Hudson Sandler.

Top ten PR consultancy Grayling Group has entered into a strategic

partnership with financial PR specialist Hudson Sandler.



The companies formally tied the knot this week having been given the

legal go-ahead.



The match gives Grayling the financial services expertise it needs, and

Hudson Sandler a gateway to international markets.



The deal is purely a business exercise to boost the fees of both

companies. No cash or shares will be exchanged between the two. However,

Hudson Sandler has changed its logo to match Grayling’s.



In the past three years, Grayling, which has seen its fees rise to

nearly pounds 8 million in the last year, had tried to buy a financial

PR agency.



A relationship with Hudson Sandler was formed after the two companies

worked on a number of pitches together. Hudson Sandler also advises

Grayling’s parent company, Lopex.



Grayling has been seeking such an alliance since its former financial PR

arm St James became a dormant company last year. St James’ remaining

director Paddy Manning left and agreed with Grayling to set up his own

agency with four St James clients; Ecore, Gibson Dandy, Hewden Stuart

and the Federation of European Stock Exchanges.



Grayling managing director Nigel Kennedy said: ’When our clients need

financial PR assistance, we’ll point them in the direction of Hudson

Sandler and when they need our corporate expertise, they’ll refer

clients to us.’



Hudson Sandler, believed to have annual fees in excess of pounds 2

million, have appointed Keith Hann, who has been with the company since

1987, to the new position of managing director.



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