Top ten PR consultancy Grayling Group has entered into a strategic
partnership with financial PR specialist Hudson Sandler.
The companies formally tied the knot this week having been given the
The match gives Grayling the financial services expertise it needs, and
Hudson Sandler a gateway to international markets.
The deal is purely a business exercise to boost the fees of both
companies. No cash or shares will be exchanged between the two. However,
Hudson Sandler has changed its logo to match Grayling’s.
In the past three years, Grayling, which has seen its fees rise to
nearly pounds 8 million in the last year, had tried to buy a financial
A relationship with Hudson Sandler was formed after the two companies
worked on a number of pitches together. Hudson Sandler also advises
Grayling’s parent company, Lopex.
Grayling has been seeking such an alliance since its former financial PR
arm St James became a dormant company last year. St James’ remaining
director Paddy Manning left and agreed with Grayling to set up his own
agency with four St James clients; Ecore, Gibson Dandy, Hewden Stuart
and the Federation of European Stock Exchanges.
Grayling managing director Nigel Kennedy said: ’When our clients need
financial PR assistance, we’ll point them in the direction of Hudson
Sandler and when they need our corporate expertise, they’ll refer
clients to us.’
Hudson Sandler, believed to have annual fees in excess of pounds 2
million, have appointed Keith Hann, who has been with the company since
1987, to the new position of managing director.