Tour operator Acacia Expeditions has hired the Travel PR Company to
handle its media relations after six people travelling with the company
were killed in Uganda last week.
Travel PR Company, which acted for tour operator Explore Worldwide
during the Yemen hostage crisis earlier this year, was appointed when a
media frenzy broke out on Monday last week.
A group of 15 tourists travelling with Acacia and two crew members were
kidnapped by Rwandan rebels. The travellers, who were in Uganda at the
time, were two weeks into a 28-day expedition. Eight people were killed
in total, including one Acacia employee.
Travel PR managing director Sue Ockwell, who set up the company two
years ago, said of the appointment: ’They were looking for someone who
knew how to handle the situation properly.’
With more than 15 years in the travel PR sector, Ockwell was chief
executive of the Association of Independent Tour Operators before
leaving to start Travel PR. She joined the organisation in 1988 as a PR
According to Ockwell, the firm’s handling of media relations for Explore
Worldwide in late December and early January this year, when members of
an Explore expedition were shot by Yemen rebels, helped to secure the
Travel PR earned a five-figure amount for the work and it is believed
the Acacia account will command a similar fee.