Travel PR hired to assist Acacia in Ugandan crisis

Tour operator Acacia Expeditions has hired the Travel PR Company to handle its media relations after six people travelling with the company were killed in Uganda last week.

Tour operator Acacia Expeditions has hired the Travel PR Company to

handle its media relations after six people travelling with the company

were killed in Uganda last week.



Travel PR Company, which acted for tour operator Explore Worldwide

during the Yemen hostage crisis earlier this year, was appointed when a

media frenzy broke out on Monday last week.



A group of 15 tourists travelling with Acacia and two crew members were

kidnapped by Rwandan rebels. The travellers, who were in Uganda at the

time, were two weeks into a 28-day expedition. Eight people were killed

in total, including one Acacia employee.



Travel PR managing director Sue Ockwell, who set up the company two

years ago, said of the appointment: ’They were looking for someone who

knew how to handle the situation properly.’



With more than 15 years in the travel PR sector, Ockwell was chief

executive of the Association of Independent Tour Operators before

leaving to start Travel PR. She joined the organisation in 1988 as a PR

executive.



According to Ockwell, the firm’s handling of media relations for Explore

Worldwide in late December and early January this year, when members of

an Explore expedition were shot by Yemen rebels, helped to secure the

contract.



Travel PR earned a five-figure amount for the work and it is believed

the Acacia account will command a similar fee.



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