Coyle woos Basham clients to new venture

Thirteen former Basham and Coyle Partnership clients have thrown in their lot with John Coyle and Emma Kane’s new venture, Clerkenwell Communications.

Thirteen former Basham and Coyle Partnership clients have thrown in

their lot with John Coyle and Emma Kane’s new venture, Clerkenwell

Communications.



The new company was formed this week when Coyle parted company with his

old partner Brian Basham.



Coyle claims that the company will start with around pounds 500,000

annually in retained business. He added that the new outfit was in talks

with other former clients and was confident of making further win

announcements in the next two weeks. Clients already signed up include

biotechnology company KS Biomedix, Barclays Stockbrockers and restaurant

Le Gavroche.



Often referred to as the dynamic duo of the financial PR world, Basham

and Coyle have known each other for around 35 years and founded Broad

Street together in 1981. The split, which both Coyle and Basham

described as amicable, has resulted in the formation of Clerkenwell in

which Coyle and Kane are equal partners. Chris Skyrme and Alison

Cashmore, who were account directors at Basham and Coyle are associate

directors at the new operation.



Both Coyle and Basham agreed that it had been caused by strategic

differences of opinion. Coyle commented: ’We had different views over

the strategic direction the business should take.’ Basham said: ’We

think differently about how to run businesses.’



Basham played down the loss of clients: ’It is not terribly

significant,’ he said.



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