City Profile PR stepped back into childhood last week and got the
Scalextric out for teams of analysts, bankers and financial journalists
to compete in its so-called City challenge.
City Profile has worked for Scalextric-owner Hornby Hobbies for ten
years but still had to rent the track. Plus, an unfortunately timed
analyst lunch in City Profile’s office in between races meant the team
had to spend two hours disassembling it and another two setting it back
up. But the effort was rewarded with an enthusiastic response. Perhaps
’It got quite tense one night. Two teams came close to fisticuffs,’ said
City Profile managing director Jonathan Gillen, tactfully declining to
name the companies involved.
Professional ethics aside, Gillen’s diplomacy may have more to do with
self-preservation. Both teams involved made it through to this week’s
final. And Gillen is the challenge’s senior umpire.
The shortlist of closet chest-beaters includes the Financial Times, a
Bloomberg/Investors Chronicle team, Williams de Broe, ABN Amro, BT, Alex
Brown and Beeston Gregory.
City Profile, perhaps taking a lead from their tactful MD, managed to
come last in every heat. Chief receptionist Sophie Rossell put in the
best performance, despite failing her driving test last month.
But it’s more likely the City image-builders were less adept at the
British Rail-style sabotage techniques of dropping peanuts and dangling
ties on the track employed by the other competitors.