Perhaps it was inevitable, if a little late - 2000 years too late
to be precise, but it appears that the nation’s Evangelical Christians
are badly in need of help from the public relations industry.
Christianity is getting a raw deal at the hands of the heathens that run
the national media, according to the results of a survey by the
Evangelical Alliance - an umbrella body representing one million
Christians and 3,000 churches.
Of the 400 members questioned, a third said they had suffered at the
hands of the press although the same number acknowledged the media’s
influence and importance. It is unsurprising then that only 22 per cent
thought the national press was an appropriate medium in which to seek
But despite being mauled by the media, only 15 per cent used external PR
consultants and a meagre four per cent employed ’specialists’ to handle
But now the Evangelical Alliance has set up its own media consultancy to
advise members on how to deal with the press. Headed by Ian Taylor, who
has worked at City and Commercial Communications and Hudson Sandler, it
will hopefully engender a more media-savvy attitude among its members.