THIS WEEK’S BIG QUESTION: Can you separate your personal beliefs from your profession?

Glenn Hoddle lost his job as England manager last week because he voiced his religious beliefs

Glenn Hoddle lost his job as England manager last week because he

voiced his religious beliefs

JULIAN HENRY, Henry’s House

’The number one rule in the PR handbook is to stick to the script.

This means that when you talk to the media, you talk strategy about what

you are in business to talk about. Poor Glenn Hoddle got caught because

he has a tendency to say mad things. While that’s okay up to a point,

once you start on disabled people you’re on the road of no return.’

CHRIS DESSENT, The Vegetarian Society

’Personal beliefs are important but in most organisations there is going

to be an element of compromise. Not all of us have the luxury of picking

and choosing who we work for. I help promote vegetarianism because I

know it makes sense - there is no reason to separate my professional and

personal beliefs. To spend every day campaigning demands personal

commitment. It would be impossible if you then went home to steak and

chips on the table.’

BEN FURNER, The Grand Design

’Personal views often drive people towards particular types of work and

shape their attitudes to it. But any public figure should be aware that

their personal views may become common currency - and often the public

demands it. I think Glenn Hoddle had some seriously bad PR advice. Who

put him up for all those broadcast interviews where he talked about

’working with the handicapped’? It was downhill all the way after



’You have to be incredibly stupid to air your bigoted ideas in public,

unless you’re a politician or a priest. Basically, you shouldn’t talk to

the press full-stop, unless you have your publicist there, and always

tape your interviews then you can never be misquoted. If you ignore this

advice then you deserve anything you get. Divine intervention won’t

help. Believe in the professionals.’

MARY RICE, Medical PR consultant

’Hoddle should have thought very carefully before he spoke. I am not

remotely opposed to freedom of speech, but it does raise difficult

issues. There’s no view that’s not going to hurt someone. There has got

to be a limit. If what you say is going to hurt other people

unjustifiably then that’s beyond that limit.’

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in