PR virtually disappeared from the car industry agenda last week
against a background of swift bloodshed at Bayern and slow strangulation
BMW’s owners held restructuring talks behind closed doors and Rover’s
management talked to no one, especially not their own workforce.
Speculation was rife that BMW would eventually succumb to a global car
giant, despite the family shareholders’ opposition. Longbridge, near the
bottom of the world productivity league, would be killed off to provide
housing or a shopping mall. This dire outcome was denied by an anonymous
The press acknowledged that BMW’s bid to join the global elite was
doomed by the Rover millstone.
The Midlands-based company might survive with only Land Rover and the
MG/Mini range. But Rover’s other cars, apparently unloved and unwanted
by modern drivers, may yet be the nemesis of BMW itself and not just its
recently departed chief, Bernd Pischetsrieder.
Evaluation and analysis by CARMA International. Cuttings supplied by the
Broadcast Monitoring Company. ’What The Papers Say’ can be found at: