Ogilvy PR Worldwide has picked up the corporate account for Indian
industrial conglomerate Tata Group with a brief to unite its diverse
interests under a single identity. WPP-owned Ogilvy pitched alongside
its sister advertising and below-the-line marketing agencies to win the
work, which will be one of the Bombay-based agency’s largest accounts.
The brief covers India at first and will move to other markets in Asia
and South East Asia in the next two years. Tata is a pounds 6 billion
company with interests ranging from tea and steel to telecoms and