US computer giant Dell Computer has hired Mmd as its first PR
agency in the Czech Republic and Slovakia. The agency starts work this
week after a four-way pitch, for the consumer and business-to-business
account. The account will be handled from the agency’s Prague office.
Mmd country manager for the Czech Republic, Edward Waldron-Davies, said:
’The PR industry in the Czech Republic is facing massive change at the
moment as more and more of the traditional IT clients demand consumer
and business- to-business approaches.’