The San Francisco Airport Commission is searching for a PR agency
to handle government, media and community relations for its new runway
In the next few months, the airport will also begin a search for a PR
firm to assist with the opening of its international terminal, scheduled
for spring 2000. ’For the runway plan, we sent out 45 requests for
qualifications to PR and public affairs firms, and received 20 replies
by the 1 February deadline, said Lisbet Engberg, San Francisco
International Airport’s manager of public affairs.
The airport will hire the firm by mid-March for a one-year contract with
options to renew for a five-year period. The fee structure is flexible,
but Engberg estimated it to be between pounds 62,500 and pounds 125,000
Airport officials want to alter the layout of the airport’s existing
runways to end chronic delays, lessen noise and accommodate larger
The PR firm would handle media and community relations efforts to reach
consensus for the airport’s runway proposal.
The project would involve filling bay lands, which raises concerns among
environmentalists. In exchange, the airport proposes to convert 30,000
acres of salt evaporation ponds to saltwater marshlands.
San Francisco airport has the worst record for flight delays among major
international airports in the US.