Schering Health Care has hired Shire Hall Communications to promote
its leading range of contraceptives.
Work started this month on the trade account, which was won following a
five-way pitch against Cohn and Wolfe and Hill and Knowlton.
Schering Health Care is the UK’s market leader for contraceptive
The agency will work with hospitals as well as organisations and
charities involved in birth control.
Shire Hall will work on the company’s range of treatments which include
Mirena, an intrauterine treatment, emergency treatment PC4 and Dianette,
which is an acne treatment with contraceptive benefits.
Shire Hall account director Fiona Hall said: ’The field of hormonal
contraception is a dynamic one. We will work with Schering to meet the
needs of healthcare professionals and consumers alike.’