Corporate communications consultancy Grandfield has bought the
20-year-old professional services PR practice of John Newton and
Partners for a six-figure sum.
After more than six months od negotiations, Newton’s four-strong
practice, which handles corporate and financial PR for clients such as
Arthur Andersen and its global parent firm Andersen Worldwide, moves to
Grandfield’s City offices this week.
John Newton joins as a senior consultant, although a seat on the
Grandfield board has not been ruled out. An announcement is expected in
April when Grandfield publishes its annual results.
All Newton’s clients - representing an income of between pounds
250,000-pounds 500,000 - will continue with the practice which, from
this week, will be known as Grandfield Newton.
Charles Cook, Grandfield’s chief executive, said the deal signals a
period of expansion for Grandfield. ’We are specifically interested in
expanding our professional services client base,’ he said. ’We believe
it’s an area of business life that needs professional corporate
marketing skills, and that is where we and John can bring our skills to
The acquisition is part of Grandfield’s strategy to broaden its client
base by setting up divisions of expertise that build upon the company’s
core areas of financial PR, investor relations and corporate
Last month it opened a technology and corporate division and its
financial services marketing arm was a year old last month.