Shandwick is this week negotiating a fee, believed to be above
pounds 6 million, for the global corporate PR contract it has just won
with US chemicals giant DuPont.
The agency won the retainer-based work after pitching in conjunction
with sister advertising agency McCann-Erickson and other agencies within
the Interpublic Group of Companies. The PR contract has not been signed
and details are still under discussion.
DuPont has not had a global corporate PR agency before. Its decision to
appoint Shandwick comes as the firm seeks to refocus its business away
from energy and towards life sciences and man made fibres. DuPont’s
fibres and polymers arms manufacture brands like Lycra and Teflon and
its life sciences business develops medicines including Aids drug
DuPont’s worldwide trade PR and marketing support is handled by
Burson-Marsteller, which pitched for the corporate brief.
B-M’s contract will continue.
Shandwick will lead the account from its New York and Washington DC
offices, reporting to DuPont’s Delaware headquarters. It will handle all
PR facing the company in its key markets in North America, Europe and
Shandwick’s European CEO, Michael Murphy said: ’We’re in discussions
with DuPont to finalise their contract and provide global corporate
advertising and PR.’
Dupont operates in 70 countries. In 1997 it registered a turnover of
over pounds 28 billion.