Diary: There’s no such thing as an original idea, especially in the PR name game

Glasgow-based agency McLaurin PR, whose name and logo bear a striking resemblance to the better known London-based MacLaurin Group, has changed its name.

Glasgow-based agency McLaurin PR, whose name and logo bear a

striking resemblance to the better known London-based MacLaurin Group,

has changed its name.



Brian MacLaurin, chairman of the London agency, was surprised to hear of

the name change. Three years ago, after noticing the resemblance, Brian

MacLaurin wrote to the Glasgow agency to point out the name clash. He

received a stiff letter saying that the agency, which handles consumer

and business-to-business accounts, would retain its name. MacLaurin saw

no competition or threat from the agency and took no further action.



In a press release on its name change, the Glasgow agency explained that

the change was made as part of its ’strategy for growth’. Over the

telephone, joint MD Katherine McCudden happily admitted that ’one of the

reasons we changed our name was because of the MacLaurin Group’.

Particularly as the group opened a Glasgow office last year.



All well and good. Except that the agency’s new name, Bright PR, sounds

remarkably similar to London-based agency Brighter PR. Whoops!



McCudden was shocked to hear that her company’s new name clashed again

despite four months of checking. ’We thought we had done everything

possible to make sure this did not happen again,’ she said.



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