Baan Germany, the US/Dutch-based business software company, last
week hired hi-tech specialist Fink and Fuchs to handle its corporate and
trade PR in Germany. The agency pitched against two other firms, Kohtes
and Klewes and Kaltwasser PR, for the account, which is believed to
carry fees well into six figures. The incumbent, M Project, did not
repitch.
Baan is the largest provider to German businesses of software for tasks
such as accounting, call centres and resource planning after SAP.
.jpg)
