BORDER LINES: DUBLIN - JWT wins Finnish tourist work

JWT Communications has won a competitive pitch for a new account to promote Finland as a tourist destination in Ireland. The agency has been briefed by the London-based Finnish Tourist Board to handle media relations, travel trade PR and promotions, including educational visits to Finland. JWT PR director Sharon Plunkett, who will head the annual account, said: ’Finland is becoming more popular in Ireland - skiing is a big market, and Lapland for Santa Claus.’

by MAGGIE BROWN

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