BORDER LINES: WASHINGTON DC - Tobacco deal account
The health foundation created by last month’s historic deal between
four tobacco companies and the US government is seeking at least one PR
agency. It will advise the foundation on a five-year campaign to
discourage young people from smoking, worth almost pounds 900 million.
Agencies are set to be selected by the middle of next year. Under the
settlement, Philip Morris, RJ Reynolds, Brown and Williamson Tobacco and
Lorillard will contribute a total of pounds 187 million to fund the
initiative in exchange for US states dropping lawsuits against them.